Mood Board

This is our mood board to show all the themes and ideas that we want to bring to our music video. 

Target Audience Survey Analysis

Question 1

Question 2

Question 3

Question 4

Question 5

Question 6

Question 7

 Question 8

Our next two questions required the participant to give an opinionated answer so we cannot show it in a graph but will give a few of our favourite answers and the ones we found most useful to our research.

Question 9

What scenes would you like to see included? (eg. fighting/arguing, intimate)

- Some of our best answers were: "not just the cliche relationship, mix it up, don't stick to stereotypes", "something abstract", "intimate", "kindness/caring".

Question 10

What is your opinion on domestic abuse and how do you feel we could appropriately portray it? 

- Some of our best answers were: "don't show too much violence, just insinuate it", "it's an awful thing and so must be portrayed in a realistic way", "through lyrics and video symbolism", "do lots of research to understand it fully and look at both sides of the situation - from both points of view", "mimed drama or abstract contemporary dance would be the best way to show it", "try to do it in a tasteful artistic way and try not to portray it ever being okay for either a man or a woman", "as long as it is not romanticised."

Our results have concluded that we can do our narrative/performance music video with the storyline we want as from the results from our target audience, they would like to see it and wouldn't be put off by anything we want to include. A lot of the answers seem to show that they weren't that interested, eg.  by putting don't mind, but at least we know they wouldn't not want to see what we want to put into our video.

Target Audience

This is our glogster we produced to show the features of what we need to include to aim our music video specifically at our target audience.

Our main target audience is British teenagers/young adults. The only reason our target audience will be more British orientated is because American music videos tend to have a lot of glam and money and are very showy-off whereas we want ours to be simple yet effective. The reason we are aiming at younger people is because they are the ones that tend to be in a relationship currently, even younger people won't have been in a proper relationship and the older generations will either have forgotten what lusting love is like or would not enjoy the music taste, so we have decided to aim it at younger people. We completed a survey to see if our ideas would match what our potential target audience would want to see. We posted a survey on social media sites to get feedback from them...

Photo Storyboard

This is the opening of the video. The abusive boyfriend is hitting the girlfriend in their home, they have just had an argument about something, the man loses his temper. This foreshadows the end of the music video as we are doing the rest of the video as a flashback of their relationship. They have just had an argument about something and then Joe gets really mad and takes it too far by hitting Molly. We are planning on using a variety of shots. Maybe low angles of Joe to show superiority and then high angles of Molly to show inferiority. 

Then it flashes back to the past and she is trying to make her boyfriend happy as that is her main priority. She is making him his favourite meal (beans on toast). She ends up waiting for ages as he is at "work" (having an affair) and everything gets cold - this annoys him a lot. Also, he comes home completely white boy wasted. This will again use a variety of shots, maybe some close ups of their faces to show emotions. 

Then he gets really mad at her for letting the tea go cold. He blames her and threatens her, and then throws everything off the table in a rage. He shouts abuse at her and leaves the room. This will have a lot of low angle shots of Joe to show him and close ups to represent his anger.

She then gets upset trying to clear up everything and she is saying to herself that she won't tell anyone about anything and will keep everything to herself. This will include many high angle shots to make her seem low. 

Then she is out in town or somewhere and sees her boyfriend cheating on her with someone else. This frustrates her and makes her extremely upset. Especially as they look so incredibly happy. This will not be a very long scene as we are not focusing on the affair, but the way Molly recovers from all the abuse and hurt. This will have over the shoulder shots and point of view shots so the audience feel as though they are her and still know who it is watching this action occurring. 

We will then have a scene of dancing to support the feelings and emotions of the main characters. We don't know how much dance there will be. It will be very contemporary dance moves and reflect their relationship. She cannot quite do the moves she wants to while she is with him and then once she breaks it off and kicks him out, she can. This will include many different angles, point of view, close ups, extreme close ups, mid shots, long shots and probably some high and low angles too. 

 

Then we end up back at the beginning shot of him hitting her and them having a major argument. In the beginning it appears she will just put up with it but then she changes her mind. This is how the audience then realise the beginning was intact the foreshadowing of the end. 

In the last chorus, she is going to kick him out the house as she is fed up with his behaviour and fights back. She stands up for herself and it ends up with her looking and feeling a lot more relieved and happy. The audience won't fully understand the storyline until the end - this is our element of concept in our video, we want the audience to keep guessing what will happen until the very end.

Our final idea

This is our final idea for our music video. The features of it are described in more depth and we have thought about it more. 

Planning of our video

These were our initial ideas for our music video - in the planning stages. This was what we discussed once we had decided on a song and chose to elaborate on a few ideas.

Past Student Work Analysis

This is my analysis of past student work. It was the 'Rusted Root - Send Me On My Way' video. 

Past Student Work Analysis

This is my analysis of past student work. It was the 'Viva Brother - Still Here' video. Here are some still images of the video.

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