Target Audience

This is our glogster we produced to show the features of what we need to include to aim our music video specifically at our target audience.

Our main target audience is British teenagers/young adults. The only reason our target audience will be more British orientated is because American music videos tend to have a lot of glam and money and are very showy-off whereas we want ours to be simple yet effective. The reason we are aiming at younger people is because they are the ones that tend to be in a relationship currently, even younger people won't have been in a proper relationship and the older generations will either have forgotten what lusting love is like or would not enjoy the music taste, so we have decided to aim it at younger people. We completed a survey to see if our ideas would match what our potential target audience would want to see. We posted a survey on social media sites to get feedback from them...