Edited pieces after audience research

DigiPack
Before

After

• I got a lot of feedback from my target audience on both my auxiliary tasks. Some of the good things that they said about my DigiPack was that "the simplistic style works well", "i like the consistency" & "pleasing contemporary design". After asking them, I also decided to change a couple of things. One person told me that the front cover looked to overcrowded with the amount of shapes so I decided to get rid of one to make Molly stand out more. Also, someone commented on the fact that sepia didn't quite match the black background and so I decided to make them black and white. Another person said how they thought the 4 photos shouldn't be all the same so I decided to change two. It just looks a little different which I like. 

Website
Before

After

• Some of the positive comments on my website were that people thought it was "has a constant professional look", "easy to navigate", "the black and white colour scheme works really well" & "very user friendly". But then I also asked for ways to improve my website. I got feedback like "more information", "increase of logo size", "add more music advertisement" & "add more photos". This encouraged me to change a few things on my website. I decided to edit my cover photo at the top of my whole website. It was also commented on, that the edges were a bit rough and so I softened up the edges of the image. I also changed the size of logo as, it was a consistent theme throughout, it needed to be larger to make it stand out more. I also updated my information sections and added more to it, this is what a few people commented on so I felt I should add more information. Also, another thing was that there wasn't enough advertisement of her music, especially her new music video, so I added a new section on the homepage to communicate this. I also felt like, after receiving the feedback, a few more natural photos were needed. I decided to use realistic, sometimes unaware, images to communicate her innocence and down-to-earth-ness. I'm glad I changed what I did, as it seems more professional and natural.