Re-edited CD Disc

After receiving my audience feedback I decided that my DigiPack was too plain and simple - even though my theme is simplistic, I personally felt that it was too over the top simple. Therefore I decided to adapt my CD disc accordingly. I feel that my edited design is a lot more representing of Molly and also will not look so boring when in the CD case, like I feel it would have before. 

CD DigiPack

CD

CD Cover Inside & Outside

Poster Inside DigiPack

This is my CD cover for my second auxiliary task. I made both the cover and the actual CD using Photoshop. I used very similar fonts to my website to create the feel that there is a common theme between them. I also used Photoshop to edit the images that I used in the cover. I also created a common themed logo which is commonly used on the cover and on the website. Also, using Photoshop again, I created a branded merchandise which mainly all use the logo. Creating this kind of theme, replicated a real artist as they all tend to have their things link together. I used a CD template from the website DiscWizard. This meant I could download it and import it into Photoshop and then create the cover. I used a black background throughout as my website background is also black. I then used images of the artist as most CD covers contain images of the artist as part of promotion. I also imported copyright logos, record label logos and other logos to create a more realistic look. Having the CD template was very useful as it meant I knew the boundaries and make it even and realistic. Also, having the common theme of black and white with the pyramid shapes creates a feel that may make fans recognise thr artists items. A Goodwin Seven demand in a music video is that there are close ups of the artist (to make them recognisable) and also that there is a visual style. I have created both of these things within my website and my CD cover which I personally feel adds to the realism. I tried to keep both the website and the CD cover quite simplistic which is why i like the theme of black & white. I feel this represents our music video quite well as our video is very emotional and shows Molly as a drained person, so the theme works well. Then, I decided to add some posters that you would find in the DigiPack. A lot of CD packs contain posters for people who buy the album. Especially for the younger target audience, this would be cool for them to hang in their rooms. The idea is that the bigger poster would have the other two printed on the back so you can reverse have which ever poster you want. They are a bit of fun for younger fans. 

Edited pieces after audience research

DigiPack
Before

After

• I got a lot of feedback from my target audience on both my auxiliary tasks. Some of the good things that they said about my DigiPack was that "the simplistic style works well", "i like the consistency" & "pleasing contemporary design". After asking them, I also decided to change a couple of things. One person told me that the front cover looked to overcrowded with the amount of shapes so I decided to get rid of one to make Molly stand out more. Also, someone commented on the fact that sepia didn't quite match the black background and so I decided to make them black and white. Another person said how they thought the 4 photos shouldn't be all the same so I decided to change two. It just looks a little different which I like. 

Website
Before

After

• Some of the positive comments on my website were that people thought it was "has a constant professional look", "easy to navigate", "the black and white colour scheme works really well" & "very user friendly". But then I also asked for ways to improve my website. I got feedback like "more information", "increase of logo size", "add more music advertisement" & "add more photos". This encouraged me to change a few things on my website. I decided to edit my cover photo at the top of my whole website. It was also commented on, that the edges were a bit rough and so I softened up the edges of the image. I also changed the size of logo as, it was a consistent theme throughout, it needed to be larger to make it stand out more. I also updated my information sections and added more to it, this is what a few people commented on so I felt I should add more information. Also, another thing was that there wasn't enough advertisement of her music, especially her new music video, so I added a new section on the homepage to communicate this. I also felt like, after receiving the feedback, a few more natural photos were needed. I decided to use realistic, sometimes unaware, images to communicate her innocence and down-to-earth-ness. I'm glad I changed what I did, as it seems more professional and natural. 

Auxiliary Tasks - Audience Research

After printing off my Digi-Pack and showing people my website (both my auxiliary tasks) I asked them what they liked and disliked about them both and then how I can improve on them. This really helped me as I can now edit and improve them both to the standards of my target audience, meaning that will like them more and then more likely to "buy them". 

My Website

http://drury3000.wix.com/mollycookemusic

This is my website that I created as one part of my auxiliary tasks. I used a template that I found on the website creator Wix and then dropped in all the appropriate information, photos, etc. It was very time consuming but worth it in the end as I feel that my website as an ongoing theme throughout. This theme is also relevant to our music video as the theme is black and white, and our video is very sad and unhappily themed. This will also relate to my second auxiliary task of the digi-pack. The theme will be very consistent. It was partly very time consuming as all the images I had to photoshop in some way or another. For some it was simply just putting a filter on them to make them black and white but some I had to edit the background of them, others needed to be cut around to remove the background and for some of the images I wanted something else on them (eg. the merchandise and the logos). Also, I have everything relevantly linked together (eg. where you can buy tickets I have it linked to an appropriate website to make it seem a little more realistic). 

Branding

Auxiliary Task Research