Edited pieces after audience research

DigiPack
Before

After

• I got a lot of feedback from my target audience on both my auxiliary tasks. Some of the good things that they said about my DigiPack was that "the simplistic style works well", "i like the consistency" & "pleasing contemporary design". After asking them, I also decided to change a couple of things. One person told me that the front cover looked to overcrowded with the amount of shapes so I decided to get rid of one to make Molly stand out more. Also, someone commented on the fact that sepia didn't quite match the black background and so I decided to make them black and white. Another person said how they thought the 4 photos shouldn't be all the same so I decided to change two. It just looks a little different which I like. 

Website
Before

After

• Some of the positive comments on my website were that people thought it was "has a constant professional look", "easy to navigate", "the black and white colour scheme works really well" & "very user friendly". But then I also asked for ways to improve my website. I got feedback like "more information", "increase of logo size", "add more music advertisement" & "add more photos". This encouraged me to change a few things on my website. I decided to edit my cover photo at the top of my whole website. It was also commented on, that the edges were a bit rough and so I softened up the edges of the image. I also changed the size of logo as, it was a consistent theme throughout, it needed to be larger to make it stand out more. I also updated my information sections and added more to it, this is what a few people commented on so I felt I should add more information. Also, another thing was that there wasn't enough advertisement of her music, especially her new music video, so I added a new section on the homepage to communicate this. I also felt like, after receiving the feedback, a few more natural photos were needed. I decided to use realistic, sometimes unaware, images to communicate her innocence and down-to-earth-ness. I'm glad I changed what I did, as it seems more professional and natural. 

Auxiliary Tasks - Audience Research

After printing off my Digi-Pack and showing people my website (both my auxiliary tasks) I asked them what they liked and disliked about them both and then how I can improve on them. This really helped me as I can now edit and improve them both to the standards of my target audience, meaning that will like them more and then more likely to "buy them". 

Audience Response

These are the results that our target audience responded to our first draft of our video. The video is uncompleted and so there are a lot of parts where there is just Molly singing where we are going to add in different clips (once filmed) or overlay different clips like we have done a few times during the video. This has helped us greatly as it means we know what the liked (so what we can add more of) and what they disliked (what to either remove, have less of or not film more of) and it also made it clear for us of what we have left to do to make it more appealing to our target audience. 

Target Audience Survey Analysis For Costumes

Question 1
Our character in our video is quite innocent and naive, she is a weak character that doesn't stick up for herself, what kind of clothing would you expect her to wear?
-The majority of the results from the survey said that she would wear boring and bland clothes that don't attract her attention, floral design to represent her innocence or cute clothes that are light coloured. We tried to incorporate all of these into our video but using very bland dull pyjama clothes, cute floaty girly clothes that represent her innocence. We knew an image we wanted her to look like but needed to incorporate the audience's ideas too as they are the ones we are targeting and therefore watching it.

Question 2

Question 3

Throughout the stages of her growing confident and stronger and her then moving on from him, what should change with her costume?

a) at the very beginning - most people answered this part of the question as her having very basic, bland, dull clothing on to represent her mood and unhappiness with the relationship. 

b) when she starts to realise she is unhappy - this had a mixed range of answers, a few people said the clothing should get darker with heavier eye makeup to represent her rebellious side showing, some people said nothing should change at this stage and some people said that there should be gradual changes like little more makeup or neater hair or clothing.  

c) the growing stages of her strength - a lot of results were that her makeup should become more bold therefore representing that she is trying harder and some were just that she should just look like she is putting more effort in. 

d) once she has kicked him out - more bolder colours and more colour added to the wardrobe, also just need to make it neater.

e) at the very end - this was all similar results with everyone suggesting normal and bright clothing and how a regular teenage girl would dress and look like. 

Question 4

Question 5

Overall our survey results showed what kind of clothing and hairstyles, etc. that our characters should have in our video. With the female role, we basically covered exactly what our target audience wanted with a range of different outfits to represent the progression and also little makeup and neat hair. The male role was slightly different. We used a leather jacket and dark clothes to represent his evilness but decided against the slicked back hair. We decided it would make him look more sleazy than mean and so went with messy hair which was the next thing that the target audience would have wanted. 

Target Audience Survey Analysis

Question 1

Question 2

Question 3

Question 4

Question 5

Question 6

Question 7

 Question 8

Our next two questions required the participant to give an opinionated answer so we cannot show it in a graph but will give a few of our favourite answers and the ones we found most useful to our research.

Question 9

What scenes would you like to see included? (eg. fighting/arguing, intimate)

- Some of our best answers were: "not just the cliche relationship, mix it up, don't stick to stereotypes", "something abstract", "intimate", "kindness/caring".

Question 10

What is your opinion on domestic abuse and how do you feel we could appropriately portray it? 

- Some of our best answers were: "don't show too much violence, just insinuate it", "it's an awful thing and so must be portrayed in a realistic way", "through lyrics and video symbolism", "do lots of research to understand it fully and look at both sides of the situation - from both points of view", "mimed drama or abstract contemporary dance would be the best way to show it", "try to do it in a tasteful artistic way and try not to portray it ever being okay for either a man or a woman", "as long as it is not romanticised."

Our results have concluded that we can do our narrative/performance music video with the storyline we want as from the results from our target audience, they would like to see it and wouldn't be put off by anything we want to include. A lot of the answers seem to show that they weren't that interested, eg.  by putting don't mind, but at least we know they wouldn't not want to see what we want to put into our video.

Target Audience

This is our glogster we produced to show the features of what we need to include to aim our music video specifically at our target audience.

Our main target audience is British teenagers/young adults. The only reason our target audience will be more British orientated is because American music videos tend to have a lot of glam and money and are very showy-off whereas we want ours to be simple yet effective. The reason we are aiming at younger people is because they are the ones that tend to be in a relationship currently, even younger people won't have been in a proper relationship and the older generations will either have forgotten what lusting love is like or would not enjoy the music taste, so we have decided to aim it at younger people. We completed a survey to see if our ideas would match what our potential target audience would want to see. We posted a survey on social media sites to get feedback from them...