Representation in music videos

This is my prezi presentation of representation of gender in music videos and the video I chose was Britney Spears - Baby One More Time.

Major Labels vs. Minor Labels

Sony Music - Major

• Within Sony Music there are many different labels. These include: Columbia Records, RCA Records, Epic Records, Arista Nashville, RCA Records Nashville, Columbia Nashville, Legacy Recordings, Sony Music Latin, Masterworks, Vested in Culture, RCA Inspiration & Provident Label Group.  
• The headquarters is in New York City.
• Although there are many different offices aroudn the world. There are offices in Argentina, Australia, Austria, Belgium, Brazil, Canada, Central America, Chile, China, Colombia, Czech Republic, Denmark, Dubai, Finland, France, Germany, Greece, Holland, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Korea, Malaysia, Mexico, New Zealand, Norway, Poland, Portugal, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Kingdom, United States, Venezuela.
• Doug Morris - Chief Executive Officer, SONY MUSIC ENTERTAINMENT
• Kevin Kelleher - Executive Vice President and Chief Financial Officer, SONY MUSIC ENTERTAINMENT
• Some of the artists signed at this label are: Justin Timberlake, Michael Jackson, Beyonce, Paloma Faith, Rita Ora, Shakira & Miley Cyrus. 

History

• 1929-38: American Record Corporation
• 1938-90: Columbia/CBS Records
• 1991–2004: Birth of Sony Music Entertainment
• 2004–08: Sony BMG: Joint venture with Bertelsmann
• 2008–11: Return to Sony Music Entertainment
• 2011–present: Leadership changes & restructuring

Image/Style

On wikipedia, Sony Music Entertainment's genre is described as Eclectic (meaning that it derives ideas, style, or taste from a broad and diverse range of sources).

So i think the range of different of artists contributes to their idea of having a wide variety of types of music.

Worth?

In 2012 the operating income was at US $6 Billion but over the last 2 years an advancement of different technologies and media, there is now no way to escape the music industry, so therefore Sony Music's income will have changed dramatically since 2012.

Domino - Minor

• Some current artists of Domino Label are: Alex Turner, Arctic Monkeys, Franz Ferdinand, Panda Bear, Junior Boys, Clinic, etc.
• The genre of the music is Indie Pop/Indie Rock.
• The location is London, England.
• Although based in England, there is an American, German & French division of the record label.
• The two founders are Laurence Bell and Jacqui Rice.

History

Founded in 1993, by Laurence Bell and his partner Jacqui Rice, the label's first release was the Sebadoh EP Rocking the Forest, licensed from Sub Pop records for release in the UK. Many of the early releases were by American artists who in the USA were signed to Drag City (Smog, Will Oldham, Royal Trux), a relationship which continues to this day. Success was not immediate, as labels such as Domino, who were releasing more established American rock and unusual British music, were marginalised during the Britpop era, but a steady stream of new signings gave the label increasing credibility. Recent high profile releases from Anna Calvi, Franz Ferdinand, Arctic Monkeys, and The Kills have only acted as a catalyst to this, and Domino is now one of the longest running and most successful independent record labels in the UK.

2003 saw the label's 10th anniversary. There were a number of new releases, as well as a compilation album and a series of gigs in London under the 'Worlds of Possibility' banner, to celebrate the label's first decade in October of that year.

Domino celebrated their first UK #1 album in October 2005 with Franz Ferdinand's You Could Have It So Much Better, and their first UK #1 single with Arctic Monkey's "I Bet You Look Good on the Dance floor" later that same month.

As well as new music, Domino have released produced compilations by British post-punk bands such as Orange Juice, Josef K, Fire Engines and Young Marble Giants.

Image/Style

The label's image is very obvious as all the artists that are signed have very similar styled music. According to Wikipedia, the genre for the label is Indie Pop/Indie Rock. This sets the tone for aspiring artists if they were considering trying for the label as they have a type they like. 


Within my research I have used some information from wikipedia.

Goodwin's Seven - Music Video Analysis

This is my presentation on Goodwin's Seven. I choose one of the seven to use and analysis different music videos with.

Andrew Goodwin Rsearch

Andrew Goodwin
- Defines what a music video is.
- Describes the key conventions of music videos.
- First POST MODERNIST Theorist.

Goodwin's 7 key features of a music video:

1. Music videos demonstrate certain genre characteristics
2. There is a relationship between lyrics and visuals
3. There is a relationship between music and visuals
4. The demands of the record label will include the need for lots of close-ups of the artist
5. The artist may develop motifs or iconography that recur across their work (a visual style)
6. There is a frequent reference to the notion of 'looking' and particularly voyeuristic (pleasure through looking) treatment at the female body
7. There are often inter-textual references - mostly to film, television and popular culture

Iconic Music Video: Pre-1997

1982: Michael Jackson - Thriller

Why is this video iconic?

Michael Jackson's music video for Thriller, according to Vinny Marino from ABC News, was the 'Greatest video of all time' and is still considered 'the best music video ever by just about everyone'.
The main reasons that everyone hyped about the video so much was because it was one of the first music video's that was a 'short film' or 'story' about the song, rather than a promotional clip. It was full of mystery and the tension got the audience hooked.
The mise-en-scene used in the video creates the view of two normal teenagers, which is represented by their typical 1980s teenage outfits that are bright and colourful. As they are in the middle of nowhere in a dark creepy forest and also a eerie graveyard, they are portrayed as daring and fearless, although for the female character this is then discredited when every time she runs into trouble, she screams and frighteningly runs away.
There are a lot of close ups used, especially of the female character, to show different emotions clearly. Also, mid-shots are commonly used to show the relationship between the characters (e.g. the closeness and distance of the characters). This is also used with the two shot shots, that the characters are in together.
Generally, the story line is panicked and chaotic so is represented by using fast pace editing. It creates the tension that keeps the audience hooked onto wanting to continue watching and a relationship between the characters and the audience as it makes them feel more involved. Michael showed a lot more prevalence than any of the other characters so the audience is made to focus more on him - which is because he is the artist and it is his music video.
The technical elements were quite basic as in the 1980s, the advances of technology hadn't occurred, making editing of when Michael becomes a monster very amateur and unrealistic looking. For the 1980s, it would have looked surprisingly realistic which would have further created an interest for the target audience.

All of these factors effect why the music video was such a huge hit and why it became and still is such a hugely successful credited music video. Although one of the many reasons it was so popular is because of the song. The music video was such a hit because people loved and continue to love his music and so even a terrible music video would be promoted by his large fan base. The key to a successful music video is to have a good song in the first place - then tell a story through your song.